Thursday, February 9, 2012

A Note From Your Future Self

This post is from the Frankly Wines newsletter. I think it's pretty funny, but I'm easy that way. This was inspired by a conversation with one of my sales reps. We were talking about how he was starting to put stuff away for future consumption. I give him some things to think about, but he was hesitatnt. I told him to just do it, that his future self would thank him. And from that conversation, this post was born. Of course it took me about a month to get around to actually writing it, but that's life with three kids and a wine shop!


(OK, this first part is from me. Your Future Self will chime in later…)

I've been in this industry for a fairly long time. And I've been drinking wine for an even longer time. And I firmly believe (because I've seen it happen many, many times) that if you drink wine often enough and long enough... and if you're open-minded enough to trust what you like rather than what gets the points, the scores, and the big swinging blessings, you'll eventually decide you're crazy for Cru Beaujolais.

So no matter what you're drinking right this very minute, if you're serious about wine (and I mean serious about drinking wine, not about treating it like a trophy and hoarding it away for the benefit of future auction buyers) than do your future self a favor and pick up some Cru Beaujolais now.

Now I'm not talking about Beaujolais Nouveau (which shouldn't age past the year it was bottled) - I'm talking about the very good stuff from villages such as Morgon, Brouilly, or Fleurie. These are wines that can be hard to resist straight out of the gate, but really start to show their stuff with a bit of bottle age.... say, about five years... which will be just about the time your Future Self will be craving them.

I could tell you all about these wines. How they manage to combine bright, lip-smacking fruit with sneaky mineral complexity. How they remain one of the wine world's great values. I could go on about the subtle differences between the various crus. But I don't need to.. because your Future Self already knows all about them. So don't listen to me. Listen to... you:

Dear Current Self,

Do me a favor. Buy some of these wines. Even better - buy some in magnum. If you don't, five years from now, you'll be wishing you had some, remembering this email and kicking yourself. Or myself. Or ourselves... or...whatever. Just buy the Beaujolais! Seriously, you'll thank you later.

Trust me,
Your Future Self

To buy, go to our WINES page, enter BEAUJOLAIS in the search box, hit enter and make your Future Self very happy.

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