We’ll often have a customer come in and tell us they’re looking for a certain wine they bought last week. It was a Cabernet from Chile and it had green capsule and a picture of horse on the label. When we track it down, it turns out to be a Gamay. From France. With a black capsule. And there was a picture on the label, but it was a heart, not a horse. But hey, that’s pretty close!
Now this is the best case scenario – where we sold the wine and can definitively recall exactly what was sold.
More often though, the customer had the wine at a friends house or at a restaurant. With no recollection of the producer. Or the region. Or the grape. But....they’ll definitely know it if they see it.
So we find ourselves gently explaining that hoping to stumble upon that wine is the equivalent of finding a needle in a haystack. Not that we start quoting statistics, but here are some numbers to mull over:
- In California alone, there are 2,843 bonded wineries. (I looked that one up on the Wine Institute site.)
- Let’s say each of those wineries produces 5 different wines. (If you’ve ever been to a winery tasting room, you know this is a conservative estimate.)
- That’s over 14,000 wines. And that’s just California. Throw in the rest of the world and you get to a very big number very quickly.
Wine is a just bit more fragmented. So hoping to recall that random bottle from two weeks ago is highly unlikely. Because 1) unless you’re a highly trained detective, you’re an unreliable witness and probably wouldn’t recognize it even if you see it. And 2) because you’re probably not going to see it.
So don’t be That Customer.
Jot down the name. Or take a picture with your phone. And then we can help you find it, special order it, or pick out something similar. Then you can be a Happy Customer instead.